OUR SERVICES

Esports &
Event Management

Esports & <br />Event Management

Strategy
Development

Strategy <br />Development

Channel
Creation

Channel <br />Creation

Creative
& Design

Creative <br />& Design

Production

Production

Content
Creation

Content <br />Creation

Social
Media

Social <br />Media

Media
Planning

Media <br />Planning

Publisher
Management

Publisher <br />Management

Sponsorships
& Partnerships

Sponsorships <br />& Partnerships

Influencer
Engagement

Influencer <br />Engagement

Website
Development

Website <br />Development

Esports &
Event Management

Esports & <br />Event Management
PLG operates the region’s largest esports and gaming events. The agency has an integrated approach to event production and management, from set build, to touring activations at a grass roots level, fully online event and experience delivery and LIVE broadcast capabilities, all manags from the PLG Studios.

Strategy
Development

Strategy <br />Development
Our gaming and esports strategies are insight and data driven. This ensures we have a deep understanding on our Clients’ brand and business objectives, before we set out to propose our approach. PLG’s strategy teams collaborate with the Client and partner brand and communications teams to build solutions which resonate with gaming audiences. Most importantly, the PLG strategy teams are all gamers, so they understand what motivates gaming audiences.

Channel
Creation

Channel <br />Creation
PLG’s digital and social teams integrate with our Client or partner digital and social teams, to assess the channels which the brand is operating, then makes recommendations on which channels need to be optimized or launched to provide the optimal ecosystem for engaging gaming audiences. The PLG social team also offer a full-service solution to manage the social channels for our Clients and partners.

Creative
& Design

Creative <br />& Design
The design teams at PLG have a decade of experience in developing through-the-line campaigns to reach MENA gaming audiences. We provide a full suite of design capabilities comprising design across content creation, ATL & BTL brand activation, set and event design, social and digital experiences and sales promotion.

Production

Production
The Production teams at PLG are responsible for the most ambitious gaming and esports activations in MENA. Supporting the production team is the PLG Studio, a 10K SQ Ft full-service production facility, which is capable of producing large scale, high quality show formats and high frequency tactical content formats. The PLG Studios have been specifically built to provide innovative production solutions for our Client’s and their brands.

Content
Creation

Content <br />Creation
Creative content creation is at the heart of PLG. The content, social and production teams collaborate to develop solutions which resonate with Arabic gaming audiences, engaging with them and delivering tangible ROI for our partnering brands.

Social
Media

Social <br />Media
PLG offers an integrated social media solution; from building and managing social gaming channels, to developing the content required to populate the channels and engage audiences, to real time reporting and analytics of the performance on the channels. The social teams also offer a full media plan and buy service.

Media
Planning

Media <br />Planning
Reaching gamers and targeting the correct profile of audience requires a deep understanding of where a brand needs to seek to engage gaming audiences. The PLG social teams are all gamers by definition and so they have the experience required to reach your gaming audiences. PLG provides a turn-key media planning and buying service, often spanning the MENAT region.

Publisher
Management

Publisher <br />Management
PLG has developed close and trusted relationships with the leading Publishers in the MENA region. In many cases PLG is the preferred partner of the leading vendors. This translates to faster license approvals to use publisher IP and operate tournaments / activations, in addition to leveraging our relationship to enable our Clients’ brands content to be supported through the publisher channels, resulting in higher reach mechanics.

Sponsorships
& Partnerships

Sponsorships <br />& Partnerships
PLG offers a brokerage service for both publishers and brands seeking to enter the gaming and esports space. We can connect parties for in-game activations, on pack sales promotions or straight forward sponsorship deals to access the region’s leading gaming and esports focused events and festivals.

Influencer
Engagement

Influencer <br />Engagement
PLG activates using the region’s leading macro and micro (gaming) influencers, many of whom have transitioned through PLG’s activations in the past. Our trusted partnerships and relationships with influencers, ensure we can secure optimal support for our Clients and partners.

Website
Development

Website <br />Development
PLG designs and builds platforms which can stand alone or integrate with a partnering brands website, to manage registration, collect first party data, track player performance or distribute vouchers and codes. We also offer API based integration with publishers for automated experience tracking.

OUR PARTNERS

KFC
EA
Lenovo
adidas
Coca Cola
ADEK
Etisalat
Tencent
Activision
RIOT Games
intel
MOONTON

EMU

The EMU is part of Power League Gaming FZ LLC’s portfolio of education businesses. It is dedicated to surfacing, nurturing and incubating fresh talent. It fosters real-world experience and provides downstream opportunities to the next generation of content creators & gamers. Whether you are a streamer, an amateur gamer looking to move pro, a keen producer or an aspiring designer, the EMU is focused on giving students the experience and opportunity they require to succeed in the sectors of gaming, esports, content creation and design.

The EMU has campuses in both Abu Dhabi and Dubai, offering aspiring creators and gamers the tools and experience to become the next generation of top talent. EMU achieves this by transferring the skills required to become the next leaders in gaming and esports content creation; graphic design, LIVE streaming &amp; broadcast, film and TV production, online and offline events and of course, esports.

Website

PLG Studios

The PLG Studios have been built specifically to host 360 production solutions. It is the only facility of its kind in the MENA region and has been designed to produce to the highest quality, whilst in complete comfort and surrounded by the best technology.

 The environment features 10,000 square foot of production space, designed to for the highest standards of quality control, complete with a café, featuring bay windows to view all the action from comfort. We have also built an entertainment area and boardroom facility to work and play from, all supported by a 1GB internet pipe.

Should PLG be required to support our guests with production staff, hardware or software solutions, we have this on hand around the clock.

So, whether it’s a large production, or a quick photoshoot, The PLG Studios is ready to help.

To learn more, or to schedule a site visit, please fill in your details below and one of the PLG team will be in touch shortly to discuss your requirements in more detail.

Competitions

Welcome to the competitions, tournaments and esports section of PLG. Here you’ll find access to registration for both PLG’s and our partners’ competitions, tournaments and esports activations.

WIN The XBox
Series X

Drop your details into the fields below for your chance to win the new XBox Series X. We’ll be selecting one lucky winner on the 1st June 2021. All you have to do is fill in your details and the PLG team will select the winner at random, who we’ll notify by e-mail. Good luck and keep gaming!